Tradingcom Europe, which primarily trades wholesale telecommunications capacity with leading incumbent and alternative carriers around the world, has deployed a Sonus-based next generation network to improve operating leverage from its wholesale business, as well as to broaden its market reach by delivering a new Voice over WiFi (VoWiFi) service.

Headquartered in Paris, France, Tradingcom Europe has deployed the GSX9000(TM) Open Services Switch, the PSX(TM) Call Routing Server, and the ASX(TM) Access Server. In addition, Tradingcom Europe is leveraging the Sonus Network Border Switch(TM) (NBS) to connect directly and securely via IP to other IP-based voice networks around the world. Sonus' NBS provides direct IP-to-IP peering functionality in a streamlined and cost-efficient manner, helping to improve Tradingcom Europe's fundamental operating performance.

"With IP technologies becoming more and more pervasive in the voice world, building out our IP-based voice network is a critical ingredient in our overall growth strategy," said Arnaud Beauregard, Chairman and CEO of Tradingcom Europe. "We selected Sonus as our preferred partner because of their demonstrated history of being able to rapidly deploy some of the world's most successful IP-based voice networks, their ability to service and support our network as we grow and scale, and their solid vision for leveraging the potential of mobile IMS-based networks such as fixed-mobile convergence (FMC) applications and services."

In the first phase of the deployment, Tradingcom will leverage its Sonus-based infrastructure to support its long-distance wholesale business, rerouting international calls through the IP-based voice network, thereby streamlining the minutes exchange process in a more cost-efficient manner. In future phases, Tradingcom's network will support WiFi-enabled mobile phones, allowing consumers to connect directly to the IP-based voice network, and eventually, roam between fixed and wireless environments through an FMC service.

Sonus, which currently has a regional sales and support presence throughout several countries in Western Europe, including the United Kingdom, France, Germany, and the Czech Republic, has focused on developing its sales and support presence throughout Europe to address the burgeoning market opportunity. Tradingcom Europe, which is initially deploying the Sonus-based network in Paris, France, is the first French customer to choose Sonus as its preferred partner for IP-based voice solutions.

"Sonus has a number of high profile deployments throughout a number of companies in Europe, and we're excited that with the addition of Tradingcom Europe," said Hassan Ahmed, chairman and CEO, Sonus Networks. "Sonus is committed to aligning its resources against the most promising market opportunities. In recent years, Europe has emerged as one of the fastest growing markets for IP-based voice, and we're encouraged that our early efforts to build our reputation as a trusted provider of the industry's most advanced solutions are yielding results."

Source: DMN Newswire