Vaz Hovanessian, chairman of BroadIP's parent company, ASX listed Broad Investments, said: "Some of the resellers we have secured claim they are currently writing in excess of 100 new VoIP customers a week...Demand has also been very strong from direct small to medium businesses and residential customers since launch.

BroadIP's claims come against the background of rapidly proliferating VoIP service providers. According to figures from telecoms research company, Market Clarity, there are now 128 VoIP providers in Australia, 26 of which offer wholesale services and 119 retail. However Market Clarity has not researched how many of the retail providers have their own infrastructure, as opposed to reselling services from the wholesalers. Eighty six Internet-based VoIP providers primarily focus on the residential market, and 59 on businesses.