Should Cisco Kill the Linksys Brand?

Note:  Om has a nice write-up about the possibility of discontinuing the Linksys brand just as AT&T has absorbed Cingular into "The New AT&T".  I use this term loosely of course.  I think overall it would be better to have their product line under one name as long as the Cisco Quality goes along with the entire line.  I have purchased some Linksys networking gear lately and I have had hardware issues on simple pieces of gear that you would think would work right out of the box.

"Cisco Systems, apparently is facing a dilemma: whether to lose to the Linksys brand name or not? Cisco bought Linksys a couple of years ago for $500 million, and it has been a good addition to the portfolio, expanding Cisco’s reach into consumer, SOHO and small and medium sized business markets. (Read: Cisco’s born again consumerism.)" 

CEO John Chambers has expressed his wishes many times to phase out Linksys brand, and just consolidate everything under the Cisco moniker. He reiterated the same in Europe last week. (See video on YouTube via UberPulse.)On the corporate blog, the company is saying the two brands can co-exist.

We can make jokes about CEO being the last one to know, but we won’t. Our friends at Light Reading think that Cisco should shank the Linksys name. eWeek thinks they will be shooting themselves in the foot.

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