"Government and PSUs were the top revenue earners for us, replacing IT services customers who were the biggest until slowdown happened," said Naresh B Wadhwa, managing director of Cisco India. Cisco also won the networking portion of Rs 1,200 crore ESIC contract along with Wipro.

Cisco does not give out its revenues from the Indian market, but according to Voice and Data, the company’s India revenues were around Rs 4,500 crore last year. "There are many markets that are still in the making, such as traffic management, water management and security.

Transport is also a big opportunity," said Mr Wadhwa. An expert tracking Cisco’s Indian wins said many tenders specify Cisco switches, which works to the company’s advantage. "Some of the tenders specify Cisco switches instead of a more generic specification," he said.

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