Cisco's bread and butter for the past two decades has been providing companies and service providers infrastructure equipment, such as IP routers and Ethernet switches, to carry data and Internet traffic. But recently, the company has been expanding its business into other areas, including video.

Cisco believes that video surveillance, in particular, is a logical market for it to address. For one, Cisco is already likely the provider of networking equipment to companies using video surveillance. In addition, many of these companies have already begun consolidating their networks to carry voice and data over an IP infrastructure. So adding video to that consolidated network would make sense. And lastly, Cisco also provides storage area networking gear, which is essential for customers who must store all the video.

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