The Corraleta Technology SDK takes users from a web page to a VoIP call with a live customer service agent within 10 seconds. These calls are pure IP from the web browser to the customer contact centre PBX and are free, irrespective of the location of the caller or contact centre.

The Corraleta-developed application can be used to initiate calls to the contact centre via a button on a web page, or can trigger a callback from the contact centre to the user’s chosen telephone. Application examples include sales and support services for online merchants; emails embedded with click to call functionality; and pay-per-call online banner advertising

The Corraleta Technology SDK uses Java to deliver VoIP across multiple browsers and 3rd party white label applications, providing tight, platform-agnostic integration between traditional phone systems and core business applications, whether on the company internal network or on the Web. This contrasts with rival solutions that use ActiveX and work only with Windows platforms and the Internet Explorer browser.

According to Mexuar’s director Tim Panton: “The ability for web users to interact directly with customer service agents is proven to boost sales and overall service – especially in higher-value sales transactions. The Corraleta Technology SDK delivers click-to-talk 2.0 for businesses, enabling them to quickly deploy platform-neutral applications to streamline communications, enhance sales and service, and deliver communications cost savings.”

In addition to enabling IP calls, the Corraleta SDK can also delivers information about the user’s online experience to the merchant’s customer service agent when the call is initiated. The agent software can display this information directly or use it to trigger lookups in company databases to retrieve details such as customer records, purchase histories and so on.

At Astricon Dallas (www.astricon.net), Mexuar director Tim Panton will be giving presentations about the technology behind Corraleta and its ability to integrate Asterisk IP PBXs and web applications on Wednesday 25th Oct at 16:30; Thursday 26th Oct at 14:00 and Friday 27th Oct at 12:30.